Stephen Armato presented at DRI’s Product Liability Conference in Miami, FL in February 2025 on the Federal Trade Commission’s (“FTC”) enforcement of consumer protection regulations. Attorney Armato provided an overview of the breadth and power of the FTC’s authority over claims involving false advertising and deceptive trade practices, evolution of such claims and enforcement mechanisms in an artificial intelligence era, case studies involving automakers and medical manufacturers, and what companies can do to comply with FTC and state regulations, and how they can avoid consumer protection claims which can result in multi-million-dollar verdicts.